Sprite x Trae Young
Our team was asked to create an engaging experience for Sprite's big announcement, the signing of Trae Young to Team Sprite. What better way to do that then with an ICE sculpture?
By enlisting the help of a local Atlanta ice sculpture artist, we were able to bring the vision to life through a video to be posted on all of Sprite's social pages.
ART DIRECTION : ANTONIA BAILEY| John Stobie | ALEX BERNSON | Deja Mays
Copy : NICO GIARRANO
Creative Direction : Ryan Casey